Vitapep, the brand behind the snack peppers
Zuidgeest Growers supplies snack peppers under its own consumer brand known as Vitapep. This gives consumers confidence that they are purchasing a high-quality product and also allows us to offer retailers of snack peppers additional support, such as tasting sessions and product information on the shop floor.
Through the Vitapep brand, we assume responsibility for our products on the shelf. Consumers can rely on the fact they are buying the same product year-round.
Over the past ten years, Vitapep has evolved to become a familiar name in the snack segment and is a young, fresh brand that focuses on consumers who make health-conscious choices when it comes to snacking. The words ‘fun’ and ‘experience’ are paramount to its ethos. We have a separate website for the brand, helping us generate additional visibility for our snack peppers.